We are a design studio passionate about creating fun, imaginative, lovable kid’s brands.

Hi, I’m Rachel Dangerfield, the owner and creative director of Field Day. For over 15 years, I’ve been working in the world of kids' brands: developing products, creating unique brand identities, and helping brands find their voice. I’m passionate about crafting imaginative and engaging experiences for children, and I love bringing that playful energy to every project. At Field Day, we're all about making extraordinary kids' brands come to life.

What We Do


Branding

Packaging

Naming

Copywriting

Illustration

Strategy

Web Design

Toy & Product Design